Who We Are
Sofia Loren Cardena moved from Guadalajara Mexico when she was 15 years old. She attended Boca Raton High School and held a full time job. In the late 90’s , The Cardena family relocated to the U.S. due to the decline in the Mexican economy. Full time employment was necessary to start a new life in the United States.
Sofia Loren began her journey in 2000 going to beauty school and at the same time working numerous jobs to pay for school and to help support her family. Clueless and eager to work she started working in one of the best salons in town called Wild Hair Salon, located Boca Raton FL.
From that moment her life changed, and she immediately quit all the other jobs. This was her calling, it was now time to focus on this career and prove to herself she can do it. Sofia was trained by Elaine Ferrari, one of the most prestigious hairdressers in the United States, a master hair designer. At the time Elaine was traveling the world competing in the hair industry, she gifted Sofia with her extensive knowledge.
Elaine will train Sofia to become one of the most unique and meticulous hairstylists in town. Sofia credits Elaine for her success and she quotes “if it wasn’t for her I would not be here today”, she made me believe in myself and my talent. I’m eternally grateful for her wisdom and guidance.
The Next Big Step
With the vision of taking over Mexico and Florida, she travels back and forth for business and her VIP Clients. Traveling to do hair or hair extensions is what Sofia loves the most. Being her own boss, Sofia believes in continuing education, taking courses, certification classes, so she can offer the best and latest styles to her clients. This has transcended into her flawless work with hair extensions, colors and haircuts from Florida to Mexico. Sofia is also working on a new revolutionary hair extension clip for the salon industry. Please stay tuned for further updates.
Sofia decides to move to a small studio to focus on her clients and give them impeccable services. This was a stepping stone for her success, two years later she expands to a bigger salon. With an amazing salon and team affectionately known as #shesteam.
Her main focus is to take care of her clients, customer service is number one. Everyone is treated like a VIP. Sofia believes in keeping the salon updated and her staff inspired, she believes these factors are very important for Longevity. Currently Sofia Loren is working on numerous projects for her clients. Her focus is to keep growing, stay current and be creative while maintaining consistency. She shares this with her team to ensure the best salon service and to give the best salon experience. Sofia Loren Salon is committed to you and your hair.